Chichicastenango is known for one main thing: its HUGE market, which extends for blocks and occurs every Thursday and Sunday.
It attracts busloads of tourists and , consequently, is a very "touristy" experience. The vendors often quote high prices, hoping to get them, but will then drop their prices if they smell a sale. Some vendors are downright pushy. Especially little kids, who pull at your clothes demanding that you buy their little dolls, or wrist bracelets, or other trinkets.
Despite the way the market has evolved into a commercial experience, it is worth seeing. There are still "authentic" aspects.
Among them: The second thing ChiChi is reknowned for, which is its significant Mayan population. It's main church is a magnet for Mayan folks who perform ceremonies on the steps, and inside (you cant take photos inside). They burn dried husks of corn wrapped around an insense-like substance. In the church, they burn candles and ask for help with their problems. I was told the yellow candles are for when you are having trouble with a husband! It is evident that these believers are not putting on a show for tourists. They are sincere and devout and it is all quite fascinating.
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